A jacket for life*
The average UK household owns 42 bags for life. As a society, our excessive and inefficient consumption has led to a vast amount of
valuable resources going to landfill. By highlighting the versatility
In collaboration with Matilda Shields
The average UK household owns 42 bags for life. As a society, our excessive and inefficient consumption has led to a vast amount of
valuable resources going to landfill. By highlighting the versatility
of existent materials, we question the need for the new. A jacket for Forlife* re-imagines wasted materials as a new functional forms, extending their lifespan and celebrating them as valuable products.
In collaboration with Matilda Shields
Problem:
The average UK household owns 42 bags for life
Insight:
Our excessive consumption and waste has created a unrecognised plethora of highly
technical free material
Solution:
Re-imagine these materials into new functional forms, celebrating them as desirable products




